Monday, February 18, 2013
What is this "I'm a Hot Tubber" stuff?
For many years the world's leading hot tub manufacture Watkins Mfg., the makers of the Hot Spring Spa, has felt that the hot tub category in consumer products is grossly under represented. As a giant in this category they continually made industry innovations, and lead the way in market share. Despite these impressive accolades the hot tub industry still fell short in recognition when compared to other industries.
Let's quickly look at why this puzzling phenomenon exists. OK, so you have a product that when mentioned generally evokes pleasure, relaxation and happy memories and yet most of the population does not own this product? Could it be most think it's too expensive? Well when the general population is polled on hot tub pricing, the consensus is that they are expensive. However when it is revealed hot tub pricing starts at $2999, consumers often respond with surprise at what they would consider an "affordable" starting price point. Consumers also have the impression hot tubs are tough to maintain. Depending on brand, some hot tubs are easier to maintain due to today's innovations, but over all the average hot tub takes a few minutes a week to maintain. This too surprised consumers.
So what is it? Frankly Watkins has no idea. However, they do have an idea about one thing for sure....HotSpring Spa customers are some of the best consumer evangelists on the planet. They love their hot tubs and they'd love to tell you about it! Watkins identifies these customers as "Hot Tubbers".
So what better way to get the message out there than by a large group of happy customers who love their hot tub. These Hot Tubbers are publicly professing their love for their hot tub by stating "I'm a Hot Tubber!" And guess what.....It's kinda catchy. Watch this....."Hi, I'm Rob and I'm a Hot Tubber" LOL!
Now for all you Hot Tubbers out there who want to stand up and tell everyone how you love your Hot Tub Watkins will give you a free Hot Tubber Gift Box. Go here for details:
Posted by Energy House Fresno at 3:39 PM